PRIVACY POLICY

1. Information We Collect

We may collect and process the following categories of information:

• Contact details: name, email, phone number, address
• Account details: username, login details, preferences
• Transactional data: orders, service usage, payment details (processed via secure third-party providers)
• Marketing interactions: newsletter sign-ups, opt-ins for email/SMS, event registrations
• Device & usage data: IP address, device type, browser info, pages visited, actions taken on site
• Advertising data: collected via cookies, pixels, and tracking tools (e.g. Meta Pixel, Google Ads Tag, TikTok Pixel) for analytics, remarketing, and ad measurement

2. How We Use Your Information

We may use your information to:

• Provide and improve our services
• Process transactions and deliver products/services
• Send transactional messages (confirmations, receipts, service updates)
• Send marketing communications (email/SMS, if you have consented)
• Show you personalised ads and measure campaign performance across platforms (Meta, Google, TikTok, etc.)
• Build lookalike audiences or conduct remarketing campaigns (using hashed data, where applicable)
• Ensure compliance with legal obligations, fraud prevention, and security

3. Legal Basis for Processing

Where applicable under GDPR/PDPA:

• Consent: for marketing emails, SMS, cookies, and advertising tracking
• Contract: to deliver services you request
• Legitimate interests: for analytics, service improvement, and fraud prevention
• Legal obligation: to comply with applicable laws or authorities

4. Cookies, Pixels & Tracking Technologies

We use cookies and similar tools to enhance your experience and support advertising campaigns. This includes:

• Essential cookies – required for website functionality
• Analytics cookies – e.g. Google Analytics
• Advertising cookies/pixels – e.g. Meta Pixel, TikTok Pixel, Google Ads Tag

You may adjust your cookie settings in your browser or use platform tools to control personalised ads.

5. Advertising & Remarketing

We work with third-party platforms (Meta, Google, TikTok, etc.) for targeted advertising. These platforms may collect or receive information from our website and use it to provide measurement services and targeted ads.

• We may share hashed email/phone data with advertising platforms to create custom or lookalike audiences
• You may control your ad preferences directly on the relevant platform (e.g. Meta Ad Preferences, Google Ads Settings, TikTok privacy settings).

6. Email & SMS Marketing

• We send marketing communications only if you opt in.
• Each email and SMS contains an unsubscribe/opt-out option.
• Even if you opt out of marketing, you may still receive transactional or service-related messages.
• We comply with applicable laws including Singapore’s Spam Control Act, the U.S. CAN-SPAM Act, and other regional rules.

7. Disclosure of Information

We may share your information with:

• Service providers (IT, payment, analytics, cloud hosting, marketing agencies)
• Advertising platforms (Meta, Google, TikTok) for targeted campaigns
• Legal authorities where required by law
• Business transferees in the event of a merger, acquisition, or restructuring

We do not sell your personal data to third parties.

8. Data Retention

We retain your data only as long as necessary to fulfil the purposes outlined above, or as required by law. Marketing data (email/SMS opt-ins) is retained until you withdraw consent.

Changes to our Privacy Policy

If we decide to change our privacy and security policy, we will post those changes on this page and update the policy modification date below.